Automated outreach

Allow us to break the ice for you.

Personalised cold outreach to businesses. At volume. Always on.

Tell us who you want to reach - new customers, business partners you have an offer for, even the press - and what makes them say yes. We find them, write to them as you would, follow up until they answer, and hand you the replies. You run the business.

You are reading this because IceFire found you. That is the product working.

How it works

  1. Step 1

    Tell us about your business

    Short, plain-English questions: who you want to reach, who to avoid, and what makes them say yes. Save as you go.

  2. Step 2

    Share what you know

    Upload customer, product and stock lists. Your existing customers are never cold-emailed, and we lead with what you have plenty of.

  3. Step 3

    Sound like you

    We match your voice - from a guide your own AI assistant writes in a minute, or just an email you're proud of.

  4. Step 4

    Your email stays safe

    We set up a separate sending address with you - about 20 minutes on a call - and warm it up for three weeks, so your everyday email is never at risk.

  5. Step 5

    We do the outreach

    Research, writing, sending and following up by email, with all the AI behind it included. Add LinkedIn or social and we write those too; you just press send.

  6. Step 6

    You take the replies

    Every reply lands in your inbox with a suggested answer. Your dashboard shows every prospect and every touch.

Not just sales leads

The right first message opens more than sales. Tell us who you want to hear from, and we will find them and write to them.

  • New customers

    Businesses that could buy from you, approached with a reason to talk now.

  • Partnerships

    Brands and businesses to collaborate with - a joint offer, an event, a shared audience.

  • Referral partners

    Businesses whose customers are already your kind of customer.

  • Press and PR

    Journalists, editors, podcasts and newsletters looking for a story like yours.

  • Suppliers and stockists

    Sourcing what you need, or finding the shops that should stock you.

  • Sponsors and events

    Sponsorship, venues and speaking slots that put your name in the right room.

Channels we run for you

  • Email. We write and send every email from your warmed-up mailboxes, and forward every reply to you.

Optional extras

Prefer to do nothing at all? Choose email only and that's it. Or add LinkedIn and social messages - we write them, you press send, in a couple of minutes a morning.

  • LinkedIn
  • Instagram & Facebook

Your information is safe with us

Plenty of businesses are wary of handing their information to an AI service. Here is exactly how we look after yours.

  • Stored securely in Europe

    Everything you share is kept in a private database in Ireland, encrypted both while it travels and while it is stored.

  • Never sold, never shared

    Your lists are used only to run your outreach. We never sell them or pass them on - and your existing customers are kept off every list, never contacted.

  • No passwords, no inbox

    We never ask for a password and never need access to your inbox. You choose what to share with us, and approve the connection to your new sending address yourself.

  • Two addresses, kept healthy

    Email providers trust a mailbox that sends a modest number of emails a day, so we never push one harder - we set up two, each well inside the limits. If one ever needs a rest, the other keeps going.

  • People in charge, not just AI

    AI helps us research and draft, but people at IceFire set up and oversee every campaign. Nothing goes out beyond your brief - and you can ask to see the first emails before they send.

  • AI that doesn't learn from you

    Every AI tool we use is set so your information is not used to train AI models - Claude, from Anthropic, with training switched off, and our outreach assistant with privacy mode on. Each task carries only your own material.

  • Yours to take away

    Leave whenever you like, with 30 days' notice. We hand you your prospect list and history, and delete your files within 30 days.

More on how we keep it secure, and the detail in our terms, including how we handle your data under UK GDPR.

One plan, everything included

  • We set up your sending addresses and mailboxes with you, and warm them up for three weeks
  • Research and a fresh list of prospects every week, matched to your brief
  • Every email written in your voice, sent and followed up for you
  • All the AI behind it, included - no usage charges
  • Every reply forwarded to you, with a suggested answer
  • Your own dashboard showing every prospect, touch and reply

Priced for your business

A set price for each sending address, with all the AI included, so you know your bill each month. We'll show you how it works first, then agree a price that fits.

Get started